The Integrated Delivery Network (IDN) team led by Scott Dalebout calls themselves the quarterback of Mindray North America. Like the strategic role in American football, the team members successfully coordinate and drive regional sales activities. Being a unique sales unit, they do not sell the product directly; their aim is to win sales opportunities and build brand awareness. They do not visit every clinical space – they work through executive-level conversations and business interactions with IDNs. Their goal is to spread Mindray technology and services based on their deep understanding of the American health system. We invited the team members to tell us how they contribute to and benefit from the platform and the team.